Sunday, January 23, 2011

Business Organized

How to Keep Your Affiliate Marketing Business Organized © Copyright Rosalind Gardner, All Rights Reserved.
I'm fairly anal about keeping my business, and almost all aspects of my life, well-organized.

For example, open my closet and you'll see my clothes sorted by garment type and color (according to the spectrum from white to black).

Sick, eh?

How about a food cupboard sorted into soups, veggies, snacks, sauce mixes, pasta and rice, etc? Oh ya, and the labels ARE turned out.

Are you ready to have me committed yet?

Wait just a moment, please. There's method in my madness... really and truly.

Surely you know people who can't organize their way out of a paper bag. They come home and leave their keys in a different place each time. Then whenever they want to go out, they need to spend 5 minutes searching for their keys... and/or shoes, or jacket, or paperwork...

What a huge a waste of life!

I use the term 'life' because life is comprised of, and measured by, time.

Nothing is more precious than time and making each of your moments count. Spending time on trivial matters like looking for keys when you could be having fun with friends and family, helping others through your business, saving the planet, or even taking a nap - is a waste of time.

Likewise, looking for a merchant's affiiliate interface login and password when you want to install one of their links on your site, is a waste of time.

Scrap that... it's a waste of time to have to look for the link itself.

All the details relating to your affiliate marketing business need to be at right at your fingertips.

I stay organized by keeping everything in one big Excel file accessed from my desktop.

The file has a number of worksheets, each with its own set of information.

All the programs I'm affiliated with are listed on one worksheet, with headings for program name, username/login, password, network association (if any), primary links, my own redirect links, broker (2nd tier) links, link for the affiliate interface, manager's name and contact info, commission rate and other important info.

Another sheet logs all monies owed and received, and tallies income by program and category, as well as by month and year.

On another worksheet I've listed software information including purchase date, registration numbers and login details.

Still another keeps track of information for subscriptions such as forums and membership sites.

Everytime I come up with an article idea, it gets entered on the 'Article Ideas' worksheet. There's yet another sheet with a list of article submission sites.

I log interview, presentation, and teleconference dates and details in that file.

Testimonials and success stories have their own separate sheets.

The Net Profits Today newsletter is laid out in advance on another sheet, with suggestions for topics and articles.

Last but not least, my project (to-do) list is on another worksheet, filed by domain name and sorted by date due.

The 'Big File' is always open.

When I join a program, the details get entered right away. While reading my email, I cut and paste testimonials right into the file, and jot ideas for future NPT topics ... as they pop up.

My site files are organized by domain name - not generic terms like 'dating site', or 'book site', as I've seen some webmasters do.

As soon as I join a program I enter all the details on the relevant sheet, and create a redirect link, which I know I'll use if I promote the product via email.

I create email filters for every webmaster I do business with, and messages go straight into their personal folder. One quick filter - no more filing.

Setting up - and keeping up with - such a system may seem like a lot of work.

It's not.

Do it often enough and it becomes second nature.

Staying organized sure beats the heck out of wasting five minutes trying to find the email with that merchant's affiliate program login information just so you find your affiliate links.

Article by Rosalind Gardner, author of the best-selling

Marketing Training

" Donot put your faith in what statistics say until you have carefully considered what they don't say."

William Watt

You can't do Network Marketing.

Look at the facts.

You aren't smart enough.

Look at the facts.

You aren't talented enough for Network Marketing.

Look at reality.

You cannot achieve it.

The numbers are against you.

You will never win in MLM.

The odds are against you.

You should consider the history. It cannot be done.

You will never learn Network Marketing.

Look at the past. You can't do it.

Look at the facts.

Tell that to Bill Gates.

Tell that to Henry Ford.

Tell that to Steven Spielberg.

Tell that to Shania Twain.

Tell that to Thomas Edison.

Don't dare tell that to Steve Jobs.

The Only Statistics that can Stop You in Network Marketing. In any endeavor in MLM are the statistics that you accept as TRUE.

The statistics never measure:

The Heart.

The Desire.

The Belief.

The Determination.

The Decision.

The Focus.

The Resolve.

INFERNO Secret:

All statistics do is give a general overview of what someone thinks is happening, when it comes to what you can do.

It does not matter what people think, perceive, know, or even have experienced when it comes to a dream in Network Marketing. Statistics are just someone's opinion of what they believe cannot be done in many cases, and it does not consider the incredible power that lies withing the human soul. It does not consider that also the desire that has been ignited in the heart, and burns deep within the spirit.

What has happened in the past, is a wasted thought, and a wasted conversation. It does not matter what has happened or is even happening at the moment.

INFERNO Secret:

The only thing that matters is what is happening inside of you.

STATS....you know what that stands for?

Stopping The Acceleration Towards Success.

The only statistic that matters as far as success is concerned... is

The WILL TO WIN in MLM. That is the Final Statistic, that will always overshadow all other statistics.

oh -- STATS also stands for:

Stop The Accepting That Success...(can't happen.) in MLM.

It WILL -- if YOU WILL!

I hope and pray you caught that...in your MLM and Network Marketing Business.

blessings....

Power Of Joint Ventures

We all love traffic, right? The more we have the better. Never can have enough of it.

And if we have free traffic, and an extra candy with it, such as the word "targeted" added to it, then we're in heaven (almost there anyway, because St. Paul technically has not provided us with a free pass to the Golden Gates, lol).

You can change St.Paul for Buddha and heaven for nirvana if you wish, or use another allegory which better suits your religion or belief. The fact remains the same - to succeed on the Internet, we need a truckload of targeted traffic, and it's much better if it's free or at least inexpensive.

So the real question is how we can achieve this internet marketing heaven. I'm familiar with several major "passwords" providing the pass to the Gates - Search Engines and Search Directories, Pay-Per-Click Search Engines, Joint Ventures, Auctions, Link Exchanges, Forums and Newsgroups, and of course Blogging, Pinging and other RSS-related technologies.

I love RSS, it's possibilities are endless. Old email system, sadly enough, is dying because of all the spam floating around. These days ISPs go nuts to stop anything that even smells like spam. Don't get me wrong. I am not encouraging spammers in any way, but legitimate marketing business suffers significant losses because of all these anti-spam filters. And RSS easily eliminates most of the problems... However, this time RSS is not our main theme of discussion. We sure will return to it later, again and again.

And I didn't mention List Building yet, did I? Well, actually, List Building, in my humble opinion, is not even a password to the pass - it's the only key to the Gate. No list - no game. Sorry.

All these techniques should serve one purpose - no, not to make a sale, but to help you build HIS HIGHNESS LIST.

Why? If you direct your traffic to a sales page, you may or may not close the deal. And even if you do close it, it will be one-time-only you-got-lucky-this-time event.

Even if you're selling high-ticket items, the life time value of your customer is much higher then the price of any particular sale.

You should treat your subscribers with respect, always giving them useful information, unique deals, discounts and freebies. Don't sell them crap only because you want to make a few extra dollars. List is your virtual "real estate", your most valuable internet marketing property.

Is there anybody else you should treat with even more respect than your subscribers? You probably think I would say "NO". But the answer is -"YES!". There is only one category of people to whom you should pay even more attention in your business practices. I'm talking about Your Joint Venture partners.

These are the people with whom you should communicate on one-on-one basis. No broadcasting, only personal e-mail, chat, forum, call, or whatever. They deserve to have each your new product free, they deserve the highest commission, and the opportunity to start market your product with a special pricing, the lowest you offer for this product. May be you even should allow them to market it a few days earlier, before you release it to the public, and even BEFORE YOU START MARKETING IT YOURSELF!

So who are those hand-picked people? These are recognized internet marketing experts who have the broad access to the niche market for your product, in most cases they already have lists of their own (or at least are building their lists).

Before starting your business relationship with them, you want to make sure that you're "on the same page" regarding ethical questions... I wouldn't go into much details here, we all know the ropes - are they trustworthy, team players or self-centered, focused on one time deals with you or on lasting relationships, and so on, and so forth.