How to Keep Your Affiliate Marketing Business Organized © Copyright Rosalind Gardner, All Rights Reserved.
I'm fairly anal about keeping my business, and almost all aspects of my life, well-organized.
For example, open my closet and you'll see my clothes sorted by garment type and color (according to the spectrum from white to black).
Sick, eh?
How about a food cupboard sorted into soups, veggies, snacks, sauce mixes, pasta and rice, etc? Oh ya, and the labels ARE turned out.
Are you ready to have me committed yet?
Wait just a moment, please. There's method in my madness... really and truly.
Surely you know people who can't organize their way out of a paper bag. They come home and leave their keys in a different place each time. Then whenever they want to go out, they need to spend 5 minutes searching for their keys... and/or shoes, or jacket, or paperwork...
What a huge a waste of life!
I use the term 'life' because life is comprised of, and measured by, time.
Nothing is more precious than time and making each of your moments count. Spending time on trivial matters like looking for keys when you could be having fun with friends and family, helping others through your business, saving the planet, or even taking a nap - is a waste of time.
Likewise, looking for a merchant's affiiliate interface login and password when you want to install one of their links on your site, is a waste of time.
Scrap that... it's a waste of time to have to look for the link itself.
All the details relating to your affiliate marketing business need to be at right at your fingertips.
I stay organized by keeping everything in one big Excel file accessed from my desktop.
The file has a number of worksheets, each with its own set of information.
All the programs I'm affiliated with are listed on one worksheet, with headings for program name, username/login, password, network association (if any), primary links, my own redirect links, broker (2nd tier) links, link for the affiliate interface, manager's name and contact info, commission rate and other important info.
Another sheet logs all monies owed and received, and tallies income by program and category, as well as by month and year.
On another worksheet I've listed software information including purchase date, registration numbers and login details.
Still another keeps track of information for subscriptions such as forums and membership sites.
Everytime I come up with an article idea, it gets entered on the 'Article Ideas' worksheet. There's yet another sheet with a list of article submission sites.
I log interview, presentation, and teleconference dates and details in that file.
Testimonials and success stories have their own separate sheets.
The Net Profits Today newsletter is laid out in advance on another sheet, with suggestions for topics and articles.
Last but not least, my project (to-do) list is on another worksheet, filed by domain name and sorted by date due.
The 'Big File' is always open.
When I join a program, the details get entered right away. While reading my email, I cut and paste testimonials right into the file, and jot ideas for future NPT topics ... as they pop up.
My site files are organized by domain name - not generic terms like 'dating site', or 'book site', as I've seen some webmasters do.
As soon as I join a program I enter all the details on the relevant sheet, and create a redirect link, which I know I'll use if I promote the product via email.
I create email filters for every webmaster I do business with, and messages go straight into their personal folder. One quick filter - no more filing.
Setting up - and keeping up with - such a system may seem like a lot of work.
It's not.
Do it often enough and it becomes second nature.
Staying organized sure beats the heck out of wasting five minutes trying to find the email with that merchant's affiliate program login information just so you find your affiliate links.
Article by Rosalind Gardner, author of the best-selling
Sunday, January 23, 2011
Marketing Training
" Donot put your faith in what statistics say until you have carefully considered what they don't say."
William Watt
You can't do Network Marketing.
Look at the facts.
You aren't smart enough.
Look at the facts.
You aren't talented enough for Network Marketing.
Look at reality.
You cannot achieve it.
The numbers are against you.
You will never win in MLM.
The odds are against you.
You should consider the history. It cannot be done.
You will never learn Network Marketing.
Look at the past. You can't do it.
Look at the facts.
Tell that to Bill Gates.
Tell that to Henry Ford.
Tell that to Steven Spielberg.
Tell that to Shania Twain.
Tell that to Thomas Edison.
Don't dare tell that to Steve Jobs.
The Only Statistics that can Stop You in Network Marketing. In any endeavor in MLM are the statistics that you accept as TRUE.
The statistics never measure:
The Heart.
The Desire.
The Belief.
The Determination.
The Decision.
The Focus.
The Resolve.
INFERNO Secret:
All statistics do is give a general overview of what someone thinks is happening, when it comes to what you can do.
It does not matter what people think, perceive, know, or even have experienced when it comes to a dream in Network Marketing. Statistics are just someone's opinion of what they believe cannot be done in many cases, and it does not consider the incredible power that lies withing the human soul. It does not consider that also the desire that has been ignited in the heart, and burns deep within the spirit.
What has happened in the past, is a wasted thought, and a wasted conversation. It does not matter what has happened or is even happening at the moment.
INFERNO Secret:
The only thing that matters is what is happening inside of you.
STATS....you know what that stands for?
Stopping The Acceleration Towards Success.
The only statistic that matters as far as success is concerned... is
The WILL TO WIN in MLM. That is the Final Statistic, that will always overshadow all other statistics.
oh -- STATS also stands for:
Stop The Accepting That Success...(can't happen.) in MLM.
It WILL -- if YOU WILL!
I hope and pray you caught that...in your MLM and Network Marketing Business.
blessings....
William Watt
You can't do Network Marketing.
Look at the facts.
You aren't smart enough.
Look at the facts.
You aren't talented enough for Network Marketing.
Look at reality.
You cannot achieve it.
The numbers are against you.
You will never win in MLM.
The odds are against you.
You should consider the history. It cannot be done.
You will never learn Network Marketing.
Look at the past. You can't do it.
Look at the facts.
Tell that to Bill Gates.
Tell that to Henry Ford.
Tell that to Steven Spielberg.
Tell that to Shania Twain.
Tell that to Thomas Edison.
Don't dare tell that to Steve Jobs.
The Only Statistics that can Stop You in Network Marketing. In any endeavor in MLM are the statistics that you accept as TRUE.
The statistics never measure:
The Heart.
The Desire.
The Belief.
The Determination.
The Decision.
The Focus.
The Resolve.
INFERNO Secret:
All statistics do is give a general overview of what someone thinks is happening, when it comes to what you can do.
It does not matter what people think, perceive, know, or even have experienced when it comes to a dream in Network Marketing. Statistics are just someone's opinion of what they believe cannot be done in many cases, and it does not consider the incredible power that lies withing the human soul. It does not consider that also the desire that has been ignited in the heart, and burns deep within the spirit.
What has happened in the past, is a wasted thought, and a wasted conversation. It does not matter what has happened or is even happening at the moment.
INFERNO Secret:
The only thing that matters is what is happening inside of you.
STATS....you know what that stands for?
Stopping The Acceleration Towards Success.
The only statistic that matters as far as success is concerned... is
The WILL TO WIN in MLM. That is the Final Statistic, that will always overshadow all other statistics.
oh -- STATS also stands for:
Stop The Accepting That Success...(can't happen.) in MLM.
It WILL -- if YOU WILL!
I hope and pray you caught that...in your MLM and Network Marketing Business.
blessings....
Power Of Joint Ventures
We all love traffic, right? The more we have the better. Never can have enough of it.
And if we have free traffic, and an extra candy with it, such as the word "targeted" added to it, then we're in heaven (almost there anyway, because St. Paul technically has not provided us with a free pass to the Golden Gates, lol).
You can change St.Paul for Buddha and heaven for nirvana if you wish, or use another allegory which better suits your religion or belief. The fact remains the same - to succeed on the Internet, we need a truckload of targeted traffic, and it's much better if it's free or at least inexpensive.
So the real question is how we can achieve this internet marketing heaven. I'm familiar with several major "passwords" providing the pass to the Gates - Search Engines and Search Directories, Pay-Per-Click Search Engines, Joint Ventures, Auctions, Link Exchanges, Forums and Newsgroups, and of course Blogging, Pinging and other RSS-related technologies.
I love RSS, it's possibilities are endless. Old email system, sadly enough, is dying because of all the spam floating around. These days ISPs go nuts to stop anything that even smells like spam. Don't get me wrong. I am not encouraging spammers in any way, but legitimate marketing business suffers significant losses because of all these anti-spam filters. And RSS easily eliminates most of the problems... However, this time RSS is not our main theme of discussion. We sure will return to it later, again and again.
And I didn't mention List Building yet, did I? Well, actually, List Building, in my humble opinion, is not even a password to the pass - it's the only key to the Gate. No list - no game. Sorry.
All these techniques should serve one purpose - no, not to make a sale, but to help you build HIS HIGHNESS LIST.
Why? If you direct your traffic to a sales page, you may or may not close the deal. And even if you do close it, it will be one-time-only you-got-lucky-this-time event.
Even if you're selling high-ticket items, the life time value of your customer is much higher then the price of any particular sale.
You should treat your subscribers with respect, always giving them useful information, unique deals, discounts and freebies. Don't sell them crap only because you want to make a few extra dollars. List is your virtual "real estate", your most valuable internet marketing property.
Is there anybody else you should treat with even more respect than your subscribers? You probably think I would say "NO". But the answer is -"YES!". There is only one category of people to whom you should pay even more attention in your business practices. I'm talking about Your Joint Venture partners.
These are the people with whom you should communicate on one-on-one basis. No broadcasting, only personal e-mail, chat, forum, call, or whatever. They deserve to have each your new product free, they deserve the highest commission, and the opportunity to start market your product with a special pricing, the lowest you offer for this product. May be you even should allow them to market it a few days earlier, before you release it to the public, and even BEFORE YOU START MARKETING IT YOURSELF!
So who are those hand-picked people? These are recognized internet marketing experts who have the broad access to the niche market for your product, in most cases they already have lists of their own (or at least are building their lists).
Before starting your business relationship with them, you want to make sure that you're "on the same page" regarding ethical questions... I wouldn't go into much details here, we all know the ropes - are they trustworthy, team players or self-centered, focused on one time deals with you or on lasting relationships, and so on, and so forth.
And if we have free traffic, and an extra candy with it, such as the word "targeted" added to it, then we're in heaven (almost there anyway, because St. Paul technically has not provided us with a free pass to the Golden Gates, lol).
You can change St.Paul for Buddha and heaven for nirvana if you wish, or use another allegory which better suits your religion or belief. The fact remains the same - to succeed on the Internet, we need a truckload of targeted traffic, and it's much better if it's free or at least inexpensive.
So the real question is how we can achieve this internet marketing heaven. I'm familiar with several major "passwords" providing the pass to the Gates - Search Engines and Search Directories, Pay-Per-Click Search Engines, Joint Ventures, Auctions, Link Exchanges, Forums and Newsgroups, and of course Blogging, Pinging and other RSS-related technologies.
I love RSS, it's possibilities are endless. Old email system, sadly enough, is dying because of all the spam floating around. These days ISPs go nuts to stop anything that even smells like spam. Don't get me wrong. I am not encouraging spammers in any way, but legitimate marketing business suffers significant losses because of all these anti-spam filters. And RSS easily eliminates most of the problems... However, this time RSS is not our main theme of discussion. We sure will return to it later, again and again.
And I didn't mention List Building yet, did I? Well, actually, List Building, in my humble opinion, is not even a password to the pass - it's the only key to the Gate. No list - no game. Sorry.
All these techniques should serve one purpose - no, not to make a sale, but to help you build HIS HIGHNESS LIST.
Why? If you direct your traffic to a sales page, you may or may not close the deal. And even if you do close it, it will be one-time-only you-got-lucky-this-time event.
Even if you're selling high-ticket items, the life time value of your customer is much higher then the price of any particular sale.
You should treat your subscribers with respect, always giving them useful information, unique deals, discounts and freebies. Don't sell them crap only because you want to make a few extra dollars. List is your virtual "real estate", your most valuable internet marketing property.
Is there anybody else you should treat with even more respect than your subscribers? You probably think I would say "NO". But the answer is -"YES!". There is only one category of people to whom you should pay even more attention in your business practices. I'm talking about Your Joint Venture partners.
These are the people with whom you should communicate on one-on-one basis. No broadcasting, only personal e-mail, chat, forum, call, or whatever. They deserve to have each your new product free, they deserve the highest commission, and the opportunity to start market your product with a special pricing, the lowest you offer for this product. May be you even should allow them to market it a few days earlier, before you release it to the public, and even BEFORE YOU START MARKETING IT YOURSELF!
So who are those hand-picked people? These are recognized internet marketing experts who have the broad access to the niche market for your product, in most cases they already have lists of their own (or at least are building their lists).
Before starting your business relationship with them, you want to make sure that you're "on the same page" regarding ethical questions... I wouldn't go into much details here, we all know the ropes - are they trustworthy, team players or self-centered, focused on one time deals with you or on lasting relationships, and so on, and so forth.
Thursday, November 18, 2010
Marketing Automation
It seems that a lot of the problems with CRMs stem from the fact that users don't completely know what the system offers, or how to obtain that information. If you're coming in through an authorized reseller partner or consultant of the vendor, that helps the lines of communication to be much more open and convenient, but still, this does raise the following point. If we are to get the most out of our investment in CRM, we must not only know which features are available, but also how to use them. And that's the subject of our article today.
This article will focus on understanding some of the features a good CRM program offers for marketing automation. While some CRMs do not focus too heavily on marketing automation, this is a crucial part of your relations with clients as many times it is the initial communications that you will develop with them.
So let's take it chronologically. Are you taking advantage of your CRM's web-to-lead capture? Do you have to manually enter leads instead of having them flow into your system automatically? Why is this feature such a crucial part of your marketing/sales process anyhow?
We all know that managers have a ton of work to do. They oversee the progress and success of the individuals in their sales teams; they focus on their own monthly, quarterly and yearly goals; they report their findings to upper management, and so on. For smaller companies, in addition to all the above they must play the role of system admin to their sales software, which is usually a CRM. Anything that we can do to minimize the work they manually have to do, the better.
If you haven't already, make sure you take advantage of your system's web-to-lead capture. This can result in hours per week saved, which adds up to days per quarter saved.
Once your leads are in the system, now you'll need your marketing people to send out messages to your leads and warm them up. Are you doing this manually? Is there a dedicated marketing person who selects a group of people every Tuesday and Thursday and sends them literature via email and other marketing collateral? If so...why?
Your CRM should have an email automation feature. With this feature, you can automate all your outgoing emails to prospects, based on the date that you first enter them into a certain track. Thereby, you ensure that they receive emails at specified intervals, and should they respond you could pause their participation in the track at anytime. Fast, easy, and best of all, it's all automatic! And that marketing person who does everything manually can spend his or her time on more revenue generating opportunities.
Now that your leads are on an automated drip marketing track, you'll also want to keep track of who is reading your emails, how many times they've opened the email, thus tracking the interest level and purchase potential. This is a crucial feature that you'll need to differentiate your A level leads from your B and C leads and turn those A leads into sales quickly.
And finally, you or your marketing team will want to make sure that you're getting the most bang out of your marketing bucks, so make sure you utilize the system's marketing reporting features. If your system is built for campaign management and analysis, you'll be able to quickly report on the ROI of all your marketing campaigns and activities and ensure that your company is spending its marketing dollars wisely.
This article will focus on understanding some of the features a good CRM program offers for marketing automation. While some CRMs do not focus too heavily on marketing automation, this is a crucial part of your relations with clients as many times it is the initial communications that you will develop with them.
So let's take it chronologically. Are you taking advantage of your CRM's web-to-lead capture? Do you have to manually enter leads instead of having them flow into your system automatically? Why is this feature such a crucial part of your marketing/sales process anyhow?
We all know that managers have a ton of work to do. They oversee the progress and success of the individuals in their sales teams; they focus on their own monthly, quarterly and yearly goals; they report their findings to upper management, and so on. For smaller companies, in addition to all the above they must play the role of system admin to their sales software, which is usually a CRM. Anything that we can do to minimize the work they manually have to do, the better.
If you haven't already, make sure you take advantage of your system's web-to-lead capture. This can result in hours per week saved, which adds up to days per quarter saved.
Once your leads are in the system, now you'll need your marketing people to send out messages to your leads and warm them up. Are you doing this manually? Is there a dedicated marketing person who selects a group of people every Tuesday and Thursday and sends them literature via email and other marketing collateral? If so...why?
Your CRM should have an email automation feature. With this feature, you can automate all your outgoing emails to prospects, based on the date that you first enter them into a certain track. Thereby, you ensure that they receive emails at specified intervals, and should they respond you could pause their participation in the track at anytime. Fast, easy, and best of all, it's all automatic! And that marketing person who does everything manually can spend his or her time on more revenue generating opportunities.
Now that your leads are on an automated drip marketing track, you'll also want to keep track of who is reading your emails, how many times they've opened the email, thus tracking the interest level and purchase potential. This is a crucial feature that you'll need to differentiate your A level leads from your B and C leads and turn those A leads into sales quickly.
And finally, you or your marketing team will want to make sure that you're getting the most bang out of your marketing bucks, so make sure you utilize the system's marketing reporting features. If your system is built for campaign management and analysis, you'll be able to quickly report on the ROI of all your marketing campaigns and activities and ensure that your company is spending its marketing dollars wisely.
Story' Marketing
People love a good story. This is a cold hard fact of life. This, however, is not a new phenomenon. Anthropologists and historians believe that the art of storytelling has been with us since the beginning of human existence. In fact, much of humanity has been defined by stories.
This fact holds true today as well. When you want to relay the events of last night's hot date to your best friend, how are you going to do it? Are you going to blather off a list bullet points about the evening? That's not very likely. Chances are you will tell a story about how the date went.
We can use stories to talk about the past or the future. Stories help us to relate to one another in a powerful way.
When it comes to marketing your business, there is tremendous power in your story. In fact, as a small business owner, one of the greatest assets that you have in your marketing efforts is your story.
Your story will help to humanize you and is the ultimate tool for differentiation in a vast sea of similar products and services.
Employ "my story" marketing by being willing to let your audience know about the origins of your business in real depth. You can outline what led you to be a business owner in the first place. You can let your audience know more about who you are as a person and what your values are.
All of these things help people to lower their guards and see you as a human being. You wont just seem like another company looking to separate their money from their wallets.
"My story" marketing will allow you to lay the foundation for your audience to trust you. This is very important. Think about it. Lets say you are looking to buy a car and you go online to so some research on two different dealership websites. On the first is just a page that shows some pictures of cars. The 'About Us' section has some generic info that about when the dealership was founded and how many cars they sold last year.
The second site has the exact same pictures of the exact same cars. But in their 'About Us' section, they tell the story of how the dealership came into existence. It talks about the owner and his family. It lists the values and mission statement of the business with their views on the importance of treating the customer like family.
Who is more likely to get you business? It's a no brainer, right?
The best part about 'my story' marketing is that no one business is alike. Every one has its own distinct story. Put together your story and have somewhere online where you display it. This can be your website, a blog, a Facebook fan page or even a YouTube Channel. Videos work extremely well for conveying you story because your audience will not only hear your story but also see you delivering it. This resonates even more strongly with people.
You may not think you have a compelling story but that doesn't matter. As long as it is yours, it will be effective.
My Story Marketing is a VERY useful and valuable tool to put in use in your own marketing system. Start utilizing it today.
Are you looking for increased success in marketing your small business?
This fact holds true today as well. When you want to relay the events of last night's hot date to your best friend, how are you going to do it? Are you going to blather off a list bullet points about the evening? That's not very likely. Chances are you will tell a story about how the date went.
We can use stories to talk about the past or the future. Stories help us to relate to one another in a powerful way.
When it comes to marketing your business, there is tremendous power in your story. In fact, as a small business owner, one of the greatest assets that you have in your marketing efforts is your story.
Your story will help to humanize you and is the ultimate tool for differentiation in a vast sea of similar products and services.
Employ "my story" marketing by being willing to let your audience know about the origins of your business in real depth. You can outline what led you to be a business owner in the first place. You can let your audience know more about who you are as a person and what your values are.
All of these things help people to lower their guards and see you as a human being. You wont just seem like another company looking to separate their money from their wallets.
"My story" marketing will allow you to lay the foundation for your audience to trust you. This is very important. Think about it. Lets say you are looking to buy a car and you go online to so some research on two different dealership websites. On the first is just a page that shows some pictures of cars. The 'About Us' section has some generic info that about when the dealership was founded and how many cars they sold last year.
The second site has the exact same pictures of the exact same cars. But in their 'About Us' section, they tell the story of how the dealership came into existence. It talks about the owner and his family. It lists the values and mission statement of the business with their views on the importance of treating the customer like family.
Who is more likely to get you business? It's a no brainer, right?
The best part about 'my story' marketing is that no one business is alike. Every one has its own distinct story. Put together your story and have somewhere online where you display it. This can be your website, a blog, a Facebook fan page or even a YouTube Channel. Videos work extremely well for conveying you story because your audience will not only hear your story but also see you delivering it. This resonates even more strongly with people.
You may not think you have a compelling story but that doesn't matter. As long as it is yours, it will be effective.
My Story Marketing is a VERY useful and valuable tool to put in use in your own marketing system. Start utilizing it today.
Are you looking for increased success in marketing your small business?
Professional Videographer
In some cases, you may need to do a presentation and you only have a few days to do it. You might think that the best thing to do would be find someone who owns a camera, or if you know someone who knows a thing or two about using the camera and hire that person to do the video presentation for you. This could be an option, if your only goal is to take videos of an office party or celebration.The fact of the matter is, if you want to have a video presentation that will surely impress your colleagues, especially your boss, you need to have more than that.
The person you decide to hire might not know as much as you thought he does, and just knowing when to press the record button is just not enough. Hiring a cameraman would be your best option, someone who knows what to do and is an expert at documenting video.
There's nothing wrong with being a beginner in videography, but when you need your video to look like it's been professionally done, then you need a professional to do the job. Someone who has the skills and the experience.
If you are a cameraman or a videographer, it is not enough to just know how to operate a camera. You should also know how to listen to a director and follow his directions so that the outcome would be better. In case that there is no director, a good videographer should know how to best use his camera to tell a story. Cameramen are also storytellers, and the means they use to tell the story is video.
A good videographer considers many aspects about filming first, like framing, using artificial or natural light and optimizes as much as he can about the video to create the best shot possible. Knowing his angles and how he will position himself for the shoot is also a very important aspect. Whatever the situation may be, a professional videographer knows how to handle his camera and make the situation work for him.
If you take a look at a home video and compare it to having a video that's professionally done, then you would realize that hiring a professional to do the job is really worth it.
The person you decide to hire might not know as much as you thought he does, and just knowing when to press the record button is just not enough. Hiring a cameraman would be your best option, someone who knows what to do and is an expert at documenting video.
There's nothing wrong with being a beginner in videography, but when you need your video to look like it's been professionally done, then you need a professional to do the job. Someone who has the skills and the experience.
If you are a cameraman or a videographer, it is not enough to just know how to operate a camera. You should also know how to listen to a director and follow his directions so that the outcome would be better. In case that there is no director, a good videographer should know how to best use his camera to tell a story. Cameramen are also storytellers, and the means they use to tell the story is video.
A good videographer considers many aspects about filming first, like framing, using artificial or natural light and optimizes as much as he can about the video to create the best shot possible. Knowing his angles and how he will position himself for the shoot is also a very important aspect. Whatever the situation may be, a professional videographer knows how to handle his camera and make the situation work for him.
If you take a look at a home video and compare it to having a video that's professionally done, then you would realize that hiring a professional to do the job is really worth it.
Friday, May 7, 2010
Exhibition Stand
Lighting is playing a more important role in the trade show or exhibition stands than in previous years. In the past, most exhibitors relied on the lighting from the exhibition hall itself and very few exhibitors added extra lights to the stand. Now, the trend is to use lighting to feature the stand and to attract attention from passersby.
New trends in the use of lighting for exhibition stands go beyond simply highlighting a particular product, although exhibitors still use lighting for that purpose. Now, regular exhibitors consider lighting to be one design element of the stand that complements all the other elements. There is little point in selecting signage, if no-one can see it. Lighting the signs to show the signage in a more dramatic or attractive way is a common use of lighting.
When you meet with your exhibition stand designer, you need to answer questions about your intentions and expectations for your stand. This will help your designer to incorporate all the design elements, including lighting, to ensure the finished exhibition stand achieves your business and marketing goals for the trade show.
While lighting is one of the main design elements one can use, exhibitors who tend to focus on signage and colour often overlook it. However, lighting can make the difference between a boring stand and one that attracts the crowd. With technological advances in lighting options, there are many ways you can use lighting to attract attention to your stand.
Use a spotlight behind a fabric sign to create a highlight of the stand with the colours of the fabric shining around the sign. Use a downlight to show off a particular product from a pop up display or mirrored lighting behind the display to create an atmosphere of depth and dimension to the product. Use coloured lights to emphasis the colours of the theme of your exhibition stand.
With so many options in lighting now available, your exhibition stand designer can help you to create areas of shadows and light to highlight the specific areas of your exhibition stand as will best suit your needs.
When you design the lighting into the stand, consider the electricity requirements and where the electricity cords will go to be unobtrusive and not create a trip hazard for the staff manning the stand or the customers. Consider how to hide these items in the shadows to prevent ruining the effect of the lighting.
Judicious use of lighting as a design element for your display stand is as important as the design of your whole exhibition stand. Neglecting the lighting leaves you open to loss of interest in your stand. Use lighting to attract the attention of passersby and highlight different areas of your stand. Create a warm and inviting atmosphere for your potential customers and you will reap the benefits. The latest trends in exhibition stand design all use lighting to great effect.
Exhibition Co. are based on Sydney's Northern Beaches and housed in over 3000 sq metres of workshop, office and storage space.
We stand apart from other exhibition companies by providing you with a unique 'One Stop Shop' for all your exhibition and trade show requirements. Everything is done in-house, from concept and design through to construction and build.
As a company, we have been in the exhibition and trade show industry now for over 25 years and have built on our knowledge and experience.
We have a dedicated team of professionals ready to help you with your event. Our sales team offers you a solid knowledge of all areas of exhibitions and exhibition stands, as well as understand your marketing needs. Our experienced industrial designers will help you to visualise your stand design. Our production team will answer any concerns and keep you informed across the entire process. Our graphic designers, project managers, AV and logistic specialists will all work together to make your exhibition or trade show experience as seamless as possible.
New trends in the use of lighting for exhibition stands go beyond simply highlighting a particular product, although exhibitors still use lighting for that purpose. Now, regular exhibitors consider lighting to be one design element of the stand that complements all the other elements. There is little point in selecting signage, if no-one can see it. Lighting the signs to show the signage in a more dramatic or attractive way is a common use of lighting.
When you meet with your exhibition stand designer, you need to answer questions about your intentions and expectations for your stand. This will help your designer to incorporate all the design elements, including lighting, to ensure the finished exhibition stand achieves your business and marketing goals for the trade show.
While lighting is one of the main design elements one can use, exhibitors who tend to focus on signage and colour often overlook it. However, lighting can make the difference between a boring stand and one that attracts the crowd. With technological advances in lighting options, there are many ways you can use lighting to attract attention to your stand.
Use a spotlight behind a fabric sign to create a highlight of the stand with the colours of the fabric shining around the sign. Use a downlight to show off a particular product from a pop up display or mirrored lighting behind the display to create an atmosphere of depth and dimension to the product. Use coloured lights to emphasis the colours of the theme of your exhibition stand.
With so many options in lighting now available, your exhibition stand designer can help you to create areas of shadows and light to highlight the specific areas of your exhibition stand as will best suit your needs.
When you design the lighting into the stand, consider the electricity requirements and where the electricity cords will go to be unobtrusive and not create a trip hazard for the staff manning the stand or the customers. Consider how to hide these items in the shadows to prevent ruining the effect of the lighting.
Judicious use of lighting as a design element for your display stand is as important as the design of your whole exhibition stand. Neglecting the lighting leaves you open to loss of interest in your stand. Use lighting to attract the attention of passersby and highlight different areas of your stand. Create a warm and inviting atmosphere for your potential customers and you will reap the benefits. The latest trends in exhibition stand design all use lighting to great effect.
Exhibition Co. are based on Sydney's Northern Beaches and housed in over 3000 sq metres of workshop, office and storage space.
We stand apart from other exhibition companies by providing you with a unique 'One Stop Shop' for all your exhibition and trade show requirements. Everything is done in-house, from concept and design through to construction and build.
As a company, we have been in the exhibition and trade show industry now for over 25 years and have built on our knowledge and experience.
We have a dedicated team of professionals ready to help you with your event. Our sales team offers you a solid knowledge of all areas of exhibitions and exhibition stands, as well as understand your marketing needs. Our experienced industrial designers will help you to visualise your stand design. Our production team will answer any concerns and keep you informed across the entire process. Our graphic designers, project managers, AV and logistic specialists will all work together to make your exhibition or trade show experience as seamless as possible.
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