The concept of free has been employed in the business atmosphere since the start of marketing due to the powerful hold it has on consumers. It's stunning to get what individuals will do in order to take advantage of attaining a free opportunity. Higher prices are often paid so as to receive a free gift that actually services no purpose for the potential buyer.
Several customers develop shopper loyalty and regular repeat businesses when a company provides free promotional opportunities and items. With this development of the free concept in marketing, the next step is to spot what free promotion best works for your company's interests. When considering your promotional opportunities, inspect the many benefits that are found with personalized stubby holders.
Personalized Stubby Holders and their Selling Power
PRODUCT USE: Their feature an advantage that is not offered by many other product, the opportunity for use. When you place your company name on pens or random promotional items you run the chance of those things being discarded or hidden. With personalized stubby holders you're providing your clients a product that they can use in their everyday lives.
ENVIRONMENT FLEXIBILITY: Another feature of personalized stubby holders is that they're not limited by environment. Most promotional things are found in office or operating environments however with these holders the promotional gift can be taken home, left in the workplace or used touring each day.
BRAND RECOGNITION: When you utilize these holders you are not solely providing your clients with the benefit of a free gift but also are guaranteeing that your brand is presented to them on a regular basis. With these holders you're marketing in their workplace with every beverage they purchase, you're advertising in their home on an everyday basis and even on vacation your brand is being presented while they're relaxing with a cool drink. The flexibility of personalized stubby holders makes them a perfect marketing tool that you'll be able to expect to be often accessed.
EXTENDED PROMOTIONAL OPPORTUNITIES: Additionally to the regular complete recognition you're developing through the gifting of personalized stubby holders, you furthermore are developing shoppers to become your walking advertisements. When people visit your client's home or work atmosphere your brand is being presented all. Whereas traveling, your company is consistently being marketed to inquisitive individuals seeking a lot of info on your company emblem and personalized stubby holders.
RESULTS: You can't argue with the revenue opportunities you're creating with the distribution of personalized stubby holders. You're developing repeat business through complete recognition additionally to make new clients through shopper endorsements.
Friday, May 7, 2010
Logo Designing
What is logo designing?
Logo design is an important area of graphic design. It is the symbolic representation of your corporate identity encapsulating your products, services, ethics, credibility, professionalism etc.
Keep it Simple!
The top and foremost advice of logo design is to keep your logo simple. Because a simple logo is easy to understand that people can easily process and remember. Don't go for a complicated logo for a complicated logo is always difficult to reproduce and remember. Always keep in mind that a logo is not a piece of art but it is a symbol of your corporate identity.
Use Less Colors
Using of color is considered an important factor of logo designing for it emblems brand recognition. Some colors being associated with different emotions logo designers try to convey this significance through their works. But always try to restrict your choice within maximum of three colors.
Work with vectors
Work with vectors because vector graphics can be resized without any loss of clarity or image quality. A well-drawn vector-based logo with clean, crisp lines and limited colors are always more effective than others. Of late new capabilities in vector based programs are able to give you the illusion of a 3D effect without losing contrast, using tricks such as the canter effect.
Keep it readable
Always use regular fonts. Though some fancy fonts look well but it is not professional for commercial reproduction and reprint of your logo. Even it would much easier if you use different printers than the one who actually printed your logo when it was created. Don't use more than 2 fonts, using too many fonts result loss of coherence. Using two different fonts would be a good combination to create a contrast, catching the eye.
Make it memorable and timeless
Simplicity is the key word of making your logo memorable. A logo design could be made memorable with aptness and simplicity. An effective logo should be timeless. Simultaneously it would stand as the test of time as well as function as a torch bearer of the company for the next 50 years.
While designing a logo follow these five tips to make your logo designing effective. You should think your logo should be describable, memorable and scalable.
Apart from these top 5 logo design tips another significant step is placing a logo in its appropriate position to catch the eye the eye of the audience. You need do it after proper understanding of your logo according to the size, color, shape and genre of it.
Logo design is an important area of graphic design. It is the symbolic representation of your corporate identity encapsulating your products, services, ethics, credibility, professionalism etc.
Keep it Simple!
The top and foremost advice of logo design is to keep your logo simple. Because a simple logo is easy to understand that people can easily process and remember. Don't go for a complicated logo for a complicated logo is always difficult to reproduce and remember. Always keep in mind that a logo is not a piece of art but it is a symbol of your corporate identity.
Use Less Colors
Using of color is considered an important factor of logo designing for it emblems brand recognition. Some colors being associated with different emotions logo designers try to convey this significance through their works. But always try to restrict your choice within maximum of three colors.
Work with vectors
Work with vectors because vector graphics can be resized without any loss of clarity or image quality. A well-drawn vector-based logo with clean, crisp lines and limited colors are always more effective than others. Of late new capabilities in vector based programs are able to give you the illusion of a 3D effect without losing contrast, using tricks such as the canter effect.
Keep it readable
Always use regular fonts. Though some fancy fonts look well but it is not professional for commercial reproduction and reprint of your logo. Even it would much easier if you use different printers than the one who actually printed your logo when it was created. Don't use more than 2 fonts, using too many fonts result loss of coherence. Using two different fonts would be a good combination to create a contrast, catching the eye.
Make it memorable and timeless
Simplicity is the key word of making your logo memorable. A logo design could be made memorable with aptness and simplicity. An effective logo should be timeless. Simultaneously it would stand as the test of time as well as function as a torch bearer of the company for the next 50 years.
While designing a logo follow these five tips to make your logo designing effective. You should think your logo should be describable, memorable and scalable.
Apart from these top 5 logo design tips another significant step is placing a logo in its appropriate position to catch the eye the eye of the audience. You need do it after proper understanding of your logo according to the size, color, shape and genre of it.
Marketing Message
When crafting your marketing message, presentation, or U.S.P., keep in mind that you must address at least one of the vital human needs for your efforts to be successful. The more of these human needs you can incorporate into your marketing message, the more powerful and effective it will be in capturing your audience's attention. Remember, we shop based on needs but we buy based on wants.
So, we may go out looking for a new suit because we need one, we will buy the one that we feel makes us look good - even if it is more expensive.
Some of these human needs are:
Make money
Save money
Protect your family
Be secure
Gain pleasure
Avoid pain
Save time or effort
Self-improvement
A sense of belonging
Impress others
If your sales message satisfies more than two of these human needs, the effect on your prospects becomes increasingly hypnotic. Product or service offerings created without taking into account these factors will fall on deaf ears. Have a look at your own unique selling proposition or latest marketing campaign and see how many human needs it addresses. For example, just think of an offering that promised to save you money, deliver pleasure and impress others!
Once you have designed your offerings to meet these needs ensure your marketing message is featured on your website, brochures, invoices and flyers, in fact all your marketing materials. Matching up your prospects deep emotional drivers with your marketing message creates a powerfully compelling argument for why they should choose you over the competition.
So, we may go out looking for a new suit because we need one, we will buy the one that we feel makes us look good - even if it is more expensive.
Some of these human needs are:
Make money
Save money
Protect your family
Be secure
Gain pleasure
Avoid pain
Save time or effort
Self-improvement
A sense of belonging
Impress others
If your sales message satisfies more than two of these human needs, the effect on your prospects becomes increasingly hypnotic. Product or service offerings created without taking into account these factors will fall on deaf ears. Have a look at your own unique selling proposition or latest marketing campaign and see how many human needs it addresses. For example, just think of an offering that promised to save you money, deliver pleasure and impress others!
Once you have designed your offerings to meet these needs ensure your marketing message is featured on your website, brochures, invoices and flyers, in fact all your marketing materials. Matching up your prospects deep emotional drivers with your marketing message creates a powerfully compelling argument for why they should choose you over the competition.
You're Worth
One of the things I have noticed over the years is that nobody... and I mean nobody... has ever said to me after I quoted a price...
"Scott, you are worth far more than that. Let me pay you 20% more"
How about you? Ever had that happen? How about the other way around? Ever had someone try and knock down your price? This of course happens all the time and is just a part of business.
I can't say I have ever suggested to someone I paid that they should raise their rates either.
So while there are commercial realities to business. And while nobody is ever going to pay you $500 an hour to do a $20 an hour job. The key to getting what you are worth is working like crazy to get really, really good at what you do. Or create the best products possible to truly know the value you provide. And then raise your rates accordingly.
After all, nobody is going to ever give you permission.
You must do it for yourself. I can remember the time I asked for $38 an hour when I had previously only been paid $15 an hour. I felt like a fraud. I felt like I was going to be found out. But I wasn't. I had just been devaluing my services and skills up to that point.
And nobody ever complained. And now, I look back and wouldn't get out of bed for the amount I thought I wasn't good enough to earn. Of course, you cannot do this without substance.
Nobody is going to pay $200 for toilet paper they can buy from Woolworths for $5. And there is an "apprentice" stage with every profession. But if you can deliver something unique... if you can deliver something which truly holds value... if you can deliver something very few people can deliver...
Then don't fall into the trap of devaluing what you're worth.
Of course, the main reason people do this is because they don't know how to get enough customers. So they accept the crumbs others are willing to throw them. Rather than demanding the gold.
How about you? Do you feel you are getting what you are worth for your products and services?
If not, it's time to master another craft.
The craft of getting more customers.
Remember, supply and demand determines the value of everything.
So make sure you develop skills which have little supply and lots of demand.
And then lift your self-esteem up a notch and charge what you are worth.
Because nobody else is going to give you permission other than yourself.
"Scott, you are worth far more than that. Let me pay you 20% more"
How about you? Ever had that happen? How about the other way around? Ever had someone try and knock down your price? This of course happens all the time and is just a part of business.
I can't say I have ever suggested to someone I paid that they should raise their rates either.
So while there are commercial realities to business. And while nobody is ever going to pay you $500 an hour to do a $20 an hour job. The key to getting what you are worth is working like crazy to get really, really good at what you do. Or create the best products possible to truly know the value you provide. And then raise your rates accordingly.
After all, nobody is going to ever give you permission.
You must do it for yourself. I can remember the time I asked for $38 an hour when I had previously only been paid $15 an hour. I felt like a fraud. I felt like I was going to be found out. But I wasn't. I had just been devaluing my services and skills up to that point.
And nobody ever complained. And now, I look back and wouldn't get out of bed for the amount I thought I wasn't good enough to earn. Of course, you cannot do this without substance.
Nobody is going to pay $200 for toilet paper they can buy from Woolworths for $5. And there is an "apprentice" stage with every profession. But if you can deliver something unique... if you can deliver something which truly holds value... if you can deliver something very few people can deliver...
Then don't fall into the trap of devaluing what you're worth.
Of course, the main reason people do this is because they don't know how to get enough customers. So they accept the crumbs others are willing to throw them. Rather than demanding the gold.
How about you? Do you feel you are getting what you are worth for your products and services?
If not, it's time to master another craft.
The craft of getting more customers.
Remember, supply and demand determines the value of everything.
So make sure you develop skills which have little supply and lots of demand.
And then lift your self-esteem up a notch and charge what you are worth.
Because nobody else is going to give you permission other than yourself.
Promote Businesses
There is no denying we, typically, are a creature of habit, out of a habit comes favouritism. This results in a somewhat strange phenomenon that each and every individual likes to have their own favourite mug either for its outstanding looks, its size or design. This has lead to the popular promotional merchandise - The customised promotional mugs. These are now very traditional in almost every office around the globe.
Huge range of styles, colours and finishes are available for promotional mugs. However complex a logo or message there is certainly a mug to express it in an exciting way. A study in 2007 shows that Promotional Mugs generated approximately $1.23 billion worth of sales based on advertising. It has been accepted by many, that customised mugs are the best way to brand their business at conference and or at events. Usually these mugs are given as a "thank you" gift with a purchase and used as incentives for different types of promotion. No matter whether these custom printed mugs are given to employees or to customers, there is no doubt of the branding opportunity.
Huge range of promotional mugs include earthenware ceramic mugs, china mugs, plastic mugs, travel mugs, special finished mugs and newly added recycled options as the businesses become aware of environmental responsibilities.
The most popular low budget business gift at present is the earthenware ceramic mugs, appropriate to give clients, customers and employees. These mugs are circulated all over the UK market, portraying a vivid range of brand images and promotional messages. Examples of English Potteries, these mugs are stylish, durable and have a therma-glaze finish for color brightness. Quality image was once impossible to imprint on promo mugs but Photo Mugs are now available with fully printed photo, using heat transfer process these mugs offer a variety of styles and designs. Stylish Mug 'n Spoon earthenware mug can be found in the high street stores; launched fairly recently, these mugs became a very popular selection for business gifts. The Sandfield pottery mug are a heavily used promotional item which is a perfect way to deliver the message at a low price. Newly arrived color coated mugs offer a stunning range of brilliantly coloured imprinting. Coffee Cup Genova are unique in style and quality.
Customised ceramic mugs are one of the most popular of the promotional item range and are a perfect way to display quality business logo and messages. These popular items are used by companies at all levels to boost their sales. There are ranges for a small budget but yet they are long lasting as they will continue to promote the brand or advertising message for months. Hillside, Metro, and the Prado mugs are some of the most popular promotional ceramic mugs.
The main advantage of plastic mugs is that they are more durable than traditional earthenware ceramic mugs yet they portrayed the brand name and corporate messages with the same accuracy. Plastic mugs also offer a vast range of colour selection and styles.
Promotional mugs are one of a favourite of promotional items. They are widely popular as they are long lasting and offer a great way to display an advertising message.
Huge range of styles, colours and finishes are available for promotional mugs. However complex a logo or message there is certainly a mug to express it in an exciting way. A study in 2007 shows that Promotional Mugs generated approximately $1.23 billion worth of sales based on advertising. It has been accepted by many, that customised mugs are the best way to brand their business at conference and or at events. Usually these mugs are given as a "thank you" gift with a purchase and used as incentives for different types of promotion. No matter whether these custom printed mugs are given to employees or to customers, there is no doubt of the branding opportunity.
Huge range of promotional mugs include earthenware ceramic mugs, china mugs, plastic mugs, travel mugs, special finished mugs and newly added recycled options as the businesses become aware of environmental responsibilities.
The most popular low budget business gift at present is the earthenware ceramic mugs, appropriate to give clients, customers and employees. These mugs are circulated all over the UK market, portraying a vivid range of brand images and promotional messages. Examples of English Potteries, these mugs are stylish, durable and have a therma-glaze finish for color brightness. Quality image was once impossible to imprint on promo mugs but Photo Mugs are now available with fully printed photo, using heat transfer process these mugs offer a variety of styles and designs. Stylish Mug 'n Spoon earthenware mug can be found in the high street stores; launched fairly recently, these mugs became a very popular selection for business gifts. The Sandfield pottery mug are a heavily used promotional item which is a perfect way to deliver the message at a low price. Newly arrived color coated mugs offer a stunning range of brilliantly coloured imprinting. Coffee Cup Genova are unique in style and quality.
Customised ceramic mugs are one of the most popular of the promotional item range and are a perfect way to display quality business logo and messages. These popular items are used by companies at all levels to boost their sales. There are ranges for a small budget but yet they are long lasting as they will continue to promote the brand or advertising message for months. Hillside, Metro, and the Prado mugs are some of the most popular promotional ceramic mugs.
The main advantage of plastic mugs is that they are more durable than traditional earthenware ceramic mugs yet they portrayed the brand name and corporate messages with the same accuracy. Plastic mugs also offer a vast range of colour selection and styles.
Promotional mugs are one of a favourite of promotional items. They are widely popular as they are long lasting and offer a great way to display an advertising message.
Stubby Holders
Selling has continually been recognized collectively of the first tools needed to achieve any business environment. With selling you can attract the revenue of recent shoppers, you have the chance to draw in repeat business and you attain the facility to require some of your competitive surroundings and become a primary representative of your industry. There are various promoting techniques on the market to the business world, although many became over saturated which make them less effective to the patron environment.
Stubby Holders And Their Promoting Effects
One selling technique that provides both short term and long run selling success will be found with Stubby holders. They are usually not a selling technique pursued by several businesses, however it is to the corporate's advantage to utilize the resources that can be discovered with the employment of Stubby holders as a selling tool.
These provide an organization with several short term advantages that are alone value the investment into these promoting opportunities. They are well-known for his or her ability to stay a beverage cool for extended periods of time which appeals to any individual with a thirst. After you offer your shoppers, business partners and investors with the promotional gift of these holders you achieve instant appreciation. Any person within the business atmosphere loves receiving free gifts and it is even higher when these free gifts serve a true purpose like the useful features of these holders.
They will be a promotional gift that your business associates can utilize on a daily basis helping to remind them of your business and assist in establishing regular name recognition. With the moment and regular name recognition that they offer your business associates, you increase your odds of attaining new and repeat business. Customers who feel appreciated are more possible to return that appreciation with the money investment your business seeks in investments and continued revenue.
In addition to those short term benefits, your Stubby holders also provide the marketing opportunity of manufacturing future results. The first of these future results is found with the continued financial support discovered with the Stubby holders recipients and also the constant reminder they have of your business and brand name. When your shoppers and investors often use your Stubby holders they are not solely reminding themselves of your company, however are acting as walking billboards for your company. When their clients visit them they will discover the billboard you've got placed in their office through the promotion found on Stubby holders.
Stubby Holders And Their Promoting Effects
One selling technique that provides both short term and long run selling success will be found with Stubby holders. They are usually not a selling technique pursued by several businesses, however it is to the corporate's advantage to utilize the resources that can be discovered with the employment of Stubby holders as a selling tool.
These provide an organization with several short term advantages that are alone value the investment into these promoting opportunities. They are well-known for his or her ability to stay a beverage cool for extended periods of time which appeals to any individual with a thirst. After you offer your shoppers, business partners and investors with the promotional gift of these holders you achieve instant appreciation. Any person within the business atmosphere loves receiving free gifts and it is even higher when these free gifts serve a true purpose like the useful features of these holders.
They will be a promotional gift that your business associates can utilize on a daily basis helping to remind them of your business and assist in establishing regular name recognition. With the moment and regular name recognition that they offer your business associates, you increase your odds of attaining new and repeat business. Customers who feel appreciated are more possible to return that appreciation with the money investment your business seeks in investments and continued revenue.
In addition to those short term benefits, your Stubby holders also provide the marketing opportunity of manufacturing future results. The first of these future results is found with the continued financial support discovered with the Stubby holders recipients and also the constant reminder they have of your business and brand name. When your shoppers and investors often use your Stubby holders they are not solely reminding themselves of your company, however are acting as walking billboards for your company. When their clients visit them they will discover the billboard you've got placed in their office through the promotion found on Stubby holders.
Salon Marketing
This may seem as a no-brainer and I have mentioned this before but clearly not as a marketing strategy, but as giving extra value and exceeding their expectations as your customers come in to get their hair done.
When you clients come in and you take them to the sink for a shampoo, and it doesn't matter if you do it or your assistant, spend 5 minutes... by the clock on shampooing their hair. I realize it doesn't take that long but if you want to know how important this is have someone shampoo your hair for the same period of time and as they are rubbing the shampoo through your hair they are massaging your scalp. It's a wonderful world as this takes place and you have all kinds of thoughts about how great this feels and how great your stylist really is to do this for you.
This first and foremost will build incredible customer loyalty; why? How many stylists do this? I promise you that it is less than 1% of the stylist in any location, so in your town or city you just might be the only one that gives this type service which puts you in a great position.
This will also use a psychological trigger known as reciprocity which basically teaches that when someone does something extra for us we want to reciprocate back to them.
Try this for a technique to raise your prices. Explain that you will have to increase you prices but you are adding more value to the service provided. Now wait until you've already done the 5 minute shampoo and they won't have any problem understanding what you mean by added value.
I'll be willing to bet that you don't lose too many clients and you could use this extra value as a way to begin to increase your income by raising your prices $5.00 per head times how many clients you see a day/week/month.
Here's another down and dirty little secret about adding incredible value to your customers experience. Listen to them! I have and I'm sure many of you as well has experienced this, going in and explaining what you want and then walking out wondering "were they even listening to me?" I've even had stylists tell me that they usually don't pay too much attention to what is being said other than some general guidelines.
Isn't that unbelievable? This is so simple that it is a complete no-brainer. And let me say this real quickly, if you don't give your customers what they want... they're not coming back and in the economy that we're in right now most of us don't have that luxury of losing customers.
When you clients come in and you take them to the sink for a shampoo, and it doesn't matter if you do it or your assistant, spend 5 minutes... by the clock on shampooing their hair. I realize it doesn't take that long but if you want to know how important this is have someone shampoo your hair for the same period of time and as they are rubbing the shampoo through your hair they are massaging your scalp. It's a wonderful world as this takes place and you have all kinds of thoughts about how great this feels and how great your stylist really is to do this for you.
This first and foremost will build incredible customer loyalty; why? How many stylists do this? I promise you that it is less than 1% of the stylist in any location, so in your town or city you just might be the only one that gives this type service which puts you in a great position.
This will also use a psychological trigger known as reciprocity which basically teaches that when someone does something extra for us we want to reciprocate back to them.
Try this for a technique to raise your prices. Explain that you will have to increase you prices but you are adding more value to the service provided. Now wait until you've already done the 5 minute shampoo and they won't have any problem understanding what you mean by added value.
I'll be willing to bet that you don't lose too many clients and you could use this extra value as a way to begin to increase your income by raising your prices $5.00 per head times how many clients you see a day/week/month.
Here's another down and dirty little secret about adding incredible value to your customers experience. Listen to them! I have and I'm sure many of you as well has experienced this, going in and explaining what you want and then walking out wondering "were they even listening to me?" I've even had stylists tell me that they usually don't pay too much attention to what is being said other than some general guidelines.
Isn't that unbelievable? This is so simple that it is a complete no-brainer. And let me say this real quickly, if you don't give your customers what they want... they're not coming back and in the economy that we're in right now most of us don't have that luxury of losing customers.
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