Friday, May 7, 2010

Comedy Night

When you go to promote your comedy night, know that with all the advancements in technology there are plenty of options for getting the word out. The rise in popularity of the internet has given multiple avenues to spread awareness and connect with potential customers. Also, designing and printing your own fliers has become remarkably easy with the help of computer technology, and printing costs have decreased over the years.

The internet is flourishing with a variety of websites that will list your comedy night for free. People often go to the internet in search of entertainment around town, the upcoming weekend, or that evening. Posting your event through these different available avenues online can provide multiple benefits for your business.

First, by posting you're creating an online presence that through time people will become familiar with and recognize. Perhaps they won't come out to your event the first time that they see your online posting, but in the back of their mind they'll recognize it as an option and will try it the next time. If you update these websites regularly with your comedy night details, people will naturally begin to trust your brand and will come to your comedy night for their evening of entertainment.

Creating a presence on facebook.com is highly recommended, as it is now the highest visited website on the internet. Creating a page for your business and creating events for your comedy nights is fairly easy: all you have to do is sign-up, create a business page and begin to list your events with the relevant information.

Craigslist.org is a free, online classified listing that one can post information for their event relevant to their state and city. Craigslist is fairly popular and regularly used by people, and it would be a good idea for one to post their event details there.

Search around the internet and see if any local newspapers or local internet resources allow you to list local events. Usually newspapers or other media websites allow you to do this for no cost. This is another way to create awareness and establish presence within a community listing that is tightly relevant to your business' location.

There are several online websites you can use to list your comedy night, all of them being free. There are small differences between these four websites, but essentially they all provide the same basic function. I would look into and use all of these resources to promote your comedy night:

eventbrite.com
eventful.com
upcoming.yahoo.com
zvents.com
There are ways to promote your comedy night other than online internet postings. Unlike internet postings, these options may not be completely free of cost - however, they are still quite effective. Digital media creation has made it incredibly easier for the non-professional to create professional looking posters and fliers. Printing the digitally crafted media can be done with your own laser-jet printer, or by a printing service location like Kinkos or Office Depot.

Once you have printed your digitally crafted media, it's time to make your presence known around the city. Spread the word as much as you can without being too excessive. It's good to post your fliers around town, but you don't want to wallpaper the town - it will turn people off.

Also, a good tool to promote your comedy night is printing out small hand fliers that a street team can hand out and promote a few hours before your event. Hand fliers can bring in a lot of people, especially if you offer a small discount if people bring them in.

The combination between internet postings and digitally crafted posters are a great way to promote your comedy night. It'll spread awareness on the internet and around the city. Posting and promoting are a great way to establish a presence within your community and create a brand that people will begin to trust.

John Yoder of Funny Business Agency has been involved in booking comedy clubs and comedy night for resorts, hotels, casinos and nightclubs for over 25 years. Their experience has made the them the experts on starting and booking successful comedy nights.

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